Who are you trying to impress?

Who are you trying to impress? A project creating a new and positive identity for Women’s Sport. I want to show confidence, individuality and professionalism through hair. I want to remind audiences that getting ready together and plaiting eachothers hair can also contribute to team spirit and is part of sports culture. A way for young girls to relate to athletes as 80% of girls feel like they do not belong in sport and 64% will have quit sport by the time they are 16-17.

Alice Waterhouse